In today’s fast-paced digital world, social media has become more than just a place for sharing photos or connecting with friends it has evolved into a powerful business tool. In Lagos, Nigeria’s economic powerhouse, social media is transforming how businesses operate, connect with customers, and build brand loyalty. From tech startups in Yaba to fashion boutiques in Lekki and food vendors in Surulere, the digital shift is redefining commerce across the city . Lagos is often